The campaign lacks class, and is certainly inappropriate for a professional event. That said, there have certainly been other vendors that have crossed the line even more significantly–but precedence is no excuse.

The first I heard of NetRegistry was many years ago when they started marketing “.au.com” domain names. All they’d done was to register “au.com” and were offering sub-domains to naïve consumers, and marketing it as the next .com.au! Shady tactics at best, and I want nothing to do with them.

Once again, NetRegistry fail. NetRegistry is to domains as Optus is to telecoms: Better than Melbourne IT/Telstra, but not by much.

It’s about time companies like these realised that we’re now the ones with the money, and who control where the money in our industry is spent. I certainly do. And I know where I won’t be spending it.