Look, I'mma say it: blogging is a much bigger emotional challenge than it used to be.
When I started way back, blogging was a personal journey for years. Soon after then it turned semi-professional as I reflected on learnings at uni, while volunteering and on the job. I wrote to keep up with the concepts in my head; those which my high-school teachers didn't find 'correct', were off on a tangent from uni essays, or just personal revelations I wanted to record for myself. I spent hours writing, listing, describing...
Web 2.0 really hit and then social media networking became a short-form, two-way street. My mates and I left the blogging platforms of Livejournal, Blogger and Bloxster, in favour of notes, status updates and comments on MySpace, Facebook and Twitter.
The more I got into social media, the less into blogging, essentially. And so the 'Submit' button collected dust.
"Be the bestest blogging machine for RESULTS!"
Now blogging is a seemingly overly complex method used to gain reach, get engagement, drive conversions, and make sales. There's entire conferences, blog-a-thons, downloads, podcasts and more resources on blogging. There are apps and tools and all manner of experts to teach you how to blog the most effectively for your brand, and strategies which take six months or more to implement.
Don't get me wrong, I work in digital marketing and comms because I love all this shit and it works, but sometimes I miss the early days when writing wasn’t a panic-inducing work task to be scheduled along with finances, sending quotes and reporting. Blogging (for me, anyway) used to be an outlet of thoughts and processes learned. Now I’ve got hundreds of post ideas and drafts backing up because I can’t focus on the actual content, for fear of fucking it up or being ‘wrong.’
So I watched a TED talk on the matter and decided to let go of the pressure to be this huge, efficient, correct-all-the-time "brand" that I expect of myself on most days.
I hope you watched it because I got a lot out of it. (Actually, wait a tic while I watch it again.)
Look, I'm just one person
What I'm going to do is write more about topics I'm also learning and cut the crappy feeling that I have to be an expert before I can write about a subject. Maybe a 60-40 split on things I'm not entirely sure about against matters I know inside and out. Why am I taking this relaxed, circa 2003 attitude to my blog?
1. I keep learning, improving and my creativity builds.
2. You stay up to date with digital marketing (and hear some nifty ideas along the way).
3. You figure that I know stuff and will, therefore, buy my shit.
4. Oh, hey, and there's the common blogging benefits like SEO and all that too. Google loves ya, baby!
So here's to the weirdos
And with that, I've run out of things to say for now. Maybe I'll publish this now and add more later, but that's my prerogative (and not something I recommend doing for businesses). The TED talk I'll leave you with, though? This one on the beauty of being a misfit, reminding me that I'm always learning, never an expert and able to reinvent myself as I like. Dig it.