Essentially, I want to communicate how I operate best as a freelancer, and strengthen the relationship I have with my clients. If I'm getting results and my clients are happy, why can't I work the way I do best?
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Over the weekend I attended my second Edgeware event. It was definitely a winner and I must firstly thank Sarah Moran for sponsoring my ticket to the conference. Unfortunately though, I was off to a bad start due to a clash with Friday evening traffic heading to Suncorp Stadium for the Broncos vs Cowboys rugby league game. Despite leaving home half an hour early I was forty-five minutes late when I stepped off the bus from the city! Cutting a long story short, I became so fearful of the time I was spending not yet at the venue among drunken football fans in the street I chose to take the safe route home again, thus missing out on the initial networking session and Map Magazine's Carl Lindgren.
The next morning I was welcomed warmly by the darling Nat Duncan, Edgeware director Michael Doneman and various Brisbane Twitter friends. I filled out a brief profile on myself and stuck it to the physical network of string and people on the wall of Substation 4 and immediately felt connected; even before meeting the majority of conference attendees! Later I was to learn this was part of reknowned Brisbane photographer Mark Lobo's Six Degrees project. Can't wait to see the outcomes!
Saturday's speakers were:
- Adam Penberthy, Fresh Marketing
- David Conry, Youngcare
- Amanda Jackes, Woodford Folk Festival
- Morgan Daly, Urban Grind
- Samantha Jockel, Biddy Bags
- Ben Johnston, Josephmark
Sunday composed of:
- Leesa Watego, Black Lines
- Paul Natorp, KaosPilot International
- Elliot Bledsoe, Creative Commons Australia
- Kerry Azar, New Duende
The weekend was very well-planned, very appropriate for the broad range of attendees and made excellent use of Edgeware's kick-arse motto of Make money, have fun, change the world. I was inspired, validated and motivated (even to the point that I wanted to leave abruptly in order to act upon plans!). It was a very comfortable environment, which is sometimes difficult to achieve at conferences. Not that Edgeware has ever had such a problem at all!
To finish up, I acknowledge the lovely Ludmilla Doneman and her volunteers for the fantastic catering, and I'd like to share a collection of my favourite quotes from the weekend. Such gems!
- "Are you in it for the idea or are you in it for business?" - Samantha Jockel
- "Be honest with what you don't know. Start with what you do know." - Leesa Watego
- "Only when you love good coffee can you make good coffee." - London advertising slogan, via Paul Natorp's presentation
- "Don't ask for help; ask for advice." - Amanda Jackes
- "Know who you are so that you know what you need." - Samantha Jockel
- "If you don't fit your imagined entrepreneur then you must re-imagine what you want your lived entrepreneur to be." - Leesa Watego
- "Sometimes it's easier to seek forgiveness later on than it is to seek permission." - Amanda Jackes
- "Whatever criticism you receive, turn it into a greater asset." - Paul Natorp
The garage sale has not happened yet either but it is still in my mind of course. I've been strung out with work and now I am three weeks into my final semester in my event studies with major assessment roaring towards me! Lots to do for the next two months at least.
This is why I am putting Jensen Events on hold for a while. It might even cease to exist as I will never be able to run this up to the standard I desire without the skills of another person or two on board. This is not yet a call for a partner or team, but one day down the track there is the possibility when I am ready to kick start JE as an actual business, rather than the start-up or "initiative" that I call it.
I am finishing up all my exams this week, so in place of these I will be hitting the JE books hard from now on. Exciting stuff!