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Naughty nurses at CeBIT. Urgh.

Naughty nurses draw fire at CeBIT Australia. I'm taking time out from the Twitter for n00bs series to laugh at a particular event exhibitor at the IT industry trade show CeBIT which I know many of my Twitter mates attended, journalist Ben Grubb included.

So it appears that promotional models at the event caused a stir, particularly among the marginalised female IT crowd, after they wore novelty doctor and nurses uniforms, plugging into a stereotypical porn fantasy. They were part of a marketing ploy by web hosting company NetRegistry playing on those cheesy sexual impotence ads and accompanied by posters baring the slogan "Want longer lasting server up-time?"

Not only deemed demeaning to female geeks, the outfits were sort of innappropriate for a professional trade show. Playing on sexual fantasies? Um.. nice way to show that you couldn't go above the cliched 'sex sells.' At least it wasn't as bad as Nando's latest though, I'll give NetRegistry that credit.

NetRegistry said the gag was directed by "women and a gay guy," but what on earth does this have to do with anything? Does this for some unknown reason make it okay? I don't think so. They offended people and it shouldn't make it any different who gave the all-clear.

Grubb writes something which amuses me:

Mr Bloch [NetRegistry cheif] admitted the IT industry was challenging for women, but offered no apology for his marketing department's strategy.

"I think IT is a challenging industry for women... clearly that is a problem," he said.

But the executive was hesitant to draw conclusions when asked if his company's actions would deter women from joining the industry.

I'm not hesitant at all to make to those conclusions, Mr Bloch. I am offended, not only by the blantant sexism in yet another marketing campaign, but your serious lack of imagination when marketing at an event. It might have been a bit of lighthearted fun to many, but you might have just kicked a lot of intelligent "chicks" out of the IT industry and back into the kitchen. And no, I am not collecting your latte!

Event ConneQion: Stalls

These are the stalls which caught my interests the most at the Event ConneQion on April 3rd:  

  • Brisbane Marketing - Brisbane Council marketing initiative to increase the population of Australia's golden capital city and to connect existing businesses.
  • Brisbane Unique Venues Association - Something I have been trying to organise for the Queensland Museum to be on.
  • Infosalons - Registration company. The girl there was lovely to speak with and was very helpful.
  • The Daiquiri Group - Speaks for itself really. Daiquiris at your next gig!
  • Nomadic Tents - Another "for next semester" supplier. Unfortunately the man at the stall did not have anywhere near the charisma or selling skills other stalls had. They had an impressive set-up though.
  • Wine Design - Merchandise and goodies printed on Australian wines
  • Full Frame - Wins my prize of best business card design for the day. The gentleman there was rather charming too!
  • Sport and Event Photos - Spent ages talking with the man here. A great idea to be printing on-site at events and they sold their wares well.
  • Customs House - Spoke to the woman here regarding my 21st and gained a lot of information from her...
  • Hillstone St Lucia - ... as I did here too. Hillstone St Lucia is an award winning venue with a fabulous reputation for service.
  • Wicked Wolf Events - The Sunshine Coast event company with the most beautiful booth decor I'd ever seen!
  • A List Guide - Just plain awesome. Directory of events industry suppliers and links.
  • BizParade - Still getting into this one. Apparently a new events site. This one should go well.
  • CIM Magazine - I signed up for this one too and I must say the e-mails have been pretty useful!
  • Event Connect / - The essential.

Event ConneQion, April 2nd and 3rd

Last week I had the great fortune of attending the events expo in Brisbane. Was a fantastic experience and I cannot wait for 2009 already! 

First up, it was an outing with my marketing class (very much appreciated, Kerri!) and we had an exam for accounting later that afternoon, so I felt a little limited by time. Turns out though that two hours was more than I needed to get all the information I was looking for.

There were suppliers, services, venues, publications, tourism companies, events companies, motivational and financial speakers, musicians, cooks, mountain climbers, a magician, even an audio visual supplier with a Nintendo Wii set up! All rather exciting, and I must admit I did go with not only professional and academic intentions, but also the hope of chatting to venues about my birthday celebrations later this year. Which I did! Customs House and Hillstone St Lucia were both very lovely to talk with about my requirements and I intend on chasing up with both of them as possibilities.

Over one ticket, two carry bags, twelve business cards and two hours later I was rather excited to get home and sort through the goodies. Even picked up the name of a business stationery company from a photographer. My only regret for the day is that I did not create my own business card before the day, as I was asked for it numerous times.

There were so many suppliers, venues, publications and companies which caught my eye and deserve mention and I shall do so in a second post tomorrow. This entry would seem nothing but link-dropping if I continued! If anything because of this extensive list, I shall be on my way towards starting up a list of resources I can definitely see myself using in the future.