Social media can work wonders, but it is not the sole pathway to digital domination - a complete digital marketing strategy is needed.
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What would you do if you witnessed telekinesis in person? A number of people had this experience at 'Snice Coffee Shop in New York City, courtesy of the October US launch of Carrie. Gah!
The YouTube comments raise a few important points, for the most part.
This video brings up a interesting sociological question... Did the people stay and watch because the actors stayed and watched? If more of the actors would [have run] right away, would the person being pranked be more likely to run away as well? Or would curiosity get the better of them?
My initial thought was similar, and I'd love to know if anyone did intervene or attempt to subdue the young woman. What would you have done? Maybe as another top commenter says: "keep calm and Carrie on."
In all a pretty neat attempt at going viral.
We've all done them. You're hosting a little shindig at home when you've realised you don't have Fred's new phone number and that you'll probably just get Julie's answering machine for the next few days again. What do you do? Facebook it.
Sure the effort of doing so isn't a lot, but how effective are they in actually gaining a successful guest list? In my experience, you could always assume the social network addicts would sign up first, if not immediately, then slowly the numbers creep up until you've got the record player set to Hottest 100 Party Tracks as guests shyly arrive.
Well, anyway, I asked fellow Twitter addicts how they use Facebook events. Next week, I might ask the neighbours, but they'll just look at me strangely and offer a cup of sugar instead.
"I think they are fantastic, except not everyone is on FB. Good marketing ploy of theirs though" - @kirstywrites
Clearly diminishes 20% on average. Due to lack of interaction with the host? Possibly. As Facebook ages, less people are taking their RSVPs on the website seriously.
The main argument many people I speak to have against Facebook is the lack of face-to-face communication. No Twitter respondants actually mentioned this!
Clearly you're unable to post a Facebook event for the same day. A week might suffice depending on the size and nature of your event, also on how active your guests are on the social network which can be quite a lot of assuming. Four weeks or even more for a major celebration or fundraiser is ideal if you have this time frame available.
Then there is the "Maybe" RSVP option. Dreaded by event hosts, loved by attendees:
"I can reply 'maybe' to events & they still show up in my timeline, so I can decide to go closer to the time." - @scarlettjen
"I do use Facebook events and I have email notifications turned on for invitations. I find it very useful in my busy schedule!" - @kissability
"Handy for knowing about harder to find things (house show parties, gallery openings) new facebook keeps it more hidden though." - @vivzilla
"[I] check my requests (incl event invites) daily, a bit spammy but still quite useful." - @djackmanson
"Events is my primary use of Facebook- I use it constantly as my social calendar. Find it incredibly useful." - @glittertrash
"I use it all the time, both as an attendee and organiser. Very handy." - @sleepydumpling
"I rely heavily on my Facebook events. I'm very forgetful, so having them display in 'coming up' on my homepage really helps." - @hellyeahkate
"I rely on it to track my events. Unfortunately event spam has made them useless as a source to send out REAL invitations...Because of event spam, most people will just ignore invitations altogether unless you specifically bring attention to them." - @erikveland
"I use them and so do nearly all of my friends. Event isn't "official" until it's on FB" - @brentoe
Suggestions for Facebook
Option to lose the 'Maybe' RSVP. That would be my main suggestion. What do you think?
"The "no chance" ones can be annoying. It's OK to be invited once, but multiple times?! We need "never invite me" op" - @divabat
"If FB used microformats for events it would be a great improvement. Otherwise I rarely check events" - @zuzu
I'm having a house party next weekend, which I'm very excited about, and the Facebook event went up a week or so ago. Let's see how many make it, but in the meantime, what are your views on Facebook events usage?
Naughty nurses draw fire at CeBIT Australia. I'm taking time out from the Twitter for n00bs series to laugh at a particular event exhibitor at the IT industry trade show CeBIT which I know many of my Twitter mates attended, journalist Ben Grubb included.
So it appears that promotional models at the event caused a stir, particularly among the marginalised female IT crowd, after they wore novelty doctor and nurses uniforms, plugging into a stereotypical porn fantasy. They were part of a marketing ploy by web hosting company NetRegistry playing on those cheesy sexual impotence ads and accompanied by posters baring the slogan "Want longer lasting server up-time?"
Not only deemed demeaning to female geeks, the outfits were sort of innappropriate for a professional trade show. Playing on sexual fantasies? Um.. nice way to show that you couldn't go above the cliched 'sex sells.' At least it wasn't as bad as Nando's latest though, I'll give NetRegistry that credit.
NetRegistry said the gag was directed by "women and a gay guy," but what on earth does this have to do with anything? Does this for some unknown reason make it okay? I don't think so. They offended people and it shouldn't make it any different who gave the all-clear.
Grubb writes something which amuses me:
Mr Bloch [NetRegistry cheif] admitted the IT industry was challenging for women, but offered no apology for his marketing department's strategy.
"I think IT is a challenging industry for women... clearly that is a problem," he said.
But the executive was hesitant to draw conclusions when asked if his company's actions would deter women from joining the industry.
I'm not hesitant at all to make to those conclusions, Mr Bloch. I am offended, not only by the blantant sexism in yet another marketing campaign, but your serious lack of imagination when marketing at an event. It might have been a bit of lighthearted fun to many, but you might have just kicked a lot of intelligent "chicks" out of the IT industry and back into the kitchen. And no, I am not collecting your latte!